British Consumers and the American Dream: A Study of American Media Production and British Consumption Trends Post 9/11.
The overall objective of this study has been to discredit any notion that Europeans, even more so than Americans themselves, buy unreservedly into the American dream. That is not to say that they do not at any cost, but rather, that they do not share in this Americana at the expense of their own culture. However, the results have shown that if anything, British television viewers mostly share a preference for British culture, and have a significantly higher propensity to partake of its offerings over imported American cultural products. As already explained in some detail – this objective was met by breaking down the overall approach into three separate elements that explored US television production and UK viewing trends during 2015. Continue reading