Dissertation – Part 6

British Consumers and the American Dream: A Study of American Media Production and British Consumption Trends Post 9/11.

Conclusion

The overall objective of this study has been to discredit any notion that Europeans, even more so than Americans themselves, buy unreservedly into the American dream. That is not to say that they do not at any cost, but rather, that they do not share in this Americana at the expense of their own culture. However, the results have shown that if anything, British television viewers mostly share a preference for British culture, and have a significantly higher propensity to partake of its offerings over imported American cultural products. As already explained in some detail – this objective was met by breaking down the overall approach into three separate elements that explored US television production and UK viewing trends during 2015. Continue reading

Advertisements
Posted in Coursework | Tagged , , , , , , , , , , , , , , | Leave a comment

Dissertation – Part 5

British Consumers and the American Dream: A Study of American Media Production and British Consumption Trends Post 9/11.

Analysis – Case Study

The highly acclaimed television series ‘The Wire’ portrays the gritty – and mostly neglected – reality that exists “hidden in the dark corners of Baltimore and the United States” (Keeble, Stacy, 2015: p.3). It was written and set during the prolonged campaign of aggressive foreign policy now infamously associated with the George W. Bush administration. Its realism is founded in the strong credentials shared amongst showrunner David Simon and his co-writers: their combined experiences at the heart of Baltimore legitimise the fictional content as authentic and telling (Hornby, 2007). Each season explores how a particular sector of the community interacts with The Game – or the intricate web of illicit activity that propagates due to Baltimore’s corrupt institutions. Simon makes an overarching summary of the critiques offered in The Wire when speaking to Hornby. Although originally pitched to HBO as a typical cop show, Continue reading

Posted in Coursework | Tagged , , , , , , , , , , , , , , | Leave a comment

Dissertation – Part 4

British Consumers and the American Dream: A Study of American Media Production and British Consumption Trends Post 9/11.

Methodology

The objective for this research has been clearly outlined as an attempt to refute Dell’Orto’s claims. She suggests that Europeans will continue to buy into the American dream ideology regardless of the state of relations between the Unites States and the rest of the world. As has also been established, the approach that will be taken is to pursue an alternative methodology to that applied by Dell’Orto. A study of British consumption of American television production should thus produce contrasting and quantifiable results. Continue reading

Posted in Coursework | Tagged , , , , , , , , , , , , , , | Leave a comment

Dissertation – Part 3

British Consumers and the American Dream: A Study of American Media Production and British Consumption Trends Post 9/11.

Literature Review

The key text as regards this research – ‘The Hidden Power of the American Dream: Why Europe’s Shaken Confidence in the United States Threatens the Future of US Influence’ by Dr Giovanna Dell’Orto – maps similarities in Europe’s wavering support for America across two specific points in its history: two instances that share an abandonment of the principles outlined in the constitution. Continue reading

Posted in Coursework | Tagged , , , , , , , , , , , , , , | Leave a comment

Dissertation – Part 2

British Consumers and the American Dream: A Study of American Media Production and British Consumption Trends Post 9/11.

Introduction

The United States of America; the country that embodies, and is entrusted as curator of the American dream, has since the 9/11 attacks produced a tyrannical leadership bent on foreign military interventions; a global economy reminiscent of its own monopolistic capitalism; a working middle class consistently demoted to a poor lower class; a society unwilling to relinquish arms, clinging on to a history of violence inherent to it through its founding parchment; and a growing distanciation from a bestowed vision of freedom and democracy that with each passing day, becomes all the more elusive. Dr Giovanna Dell’Orto strongly suggests that despite the negative image America has amassed in recent times, “Europe still buys American – not just Cokes and Starbucks, but the American dream”, (2008: p.2). She continues by stating that “perhaps more unquestioningly than Americans themselves, Europeans believe in the promises of the American dream”, (ibid: p.2). The overall objective of this research is to refute such claims. Continue reading

Posted in Coursework | Tagged , , , , , , , , , , , , , | Leave a comment

Dissertation – Part 1

British Consumers and the American Dream: A Study of American Media Production and British Consumption Trends Post 9/11.

 Abstract

History has repeatedly demonstrated that Europeans are habitual consumers of American products – Disney, McDonald’s, Starbucks and Coca Cola but to name a few. American iconography and ideology are deeply embedded in many such products; their meanings are disseminated across the world in Hollywood films and television first, and distributed as pure consumables thereafter. It is therefore unsurprising that Italian-American Dr Giovanna Dell’Orto would categorically state that regardless of what might happen, Europeans continue to buy into the American dream. Furthermore, according to Dell’Orto, the United States of America is the globalised modern world. Continue reading

Posted in Coursework | Tagged , , , , , , , , , , , , , , | Leave a comment

Pornography, Gender and Sexual Identity

There are certain elements to the history of pornography that are similarly found in that of other subcultures. Pornography has in the past – like punk, hip-hop and rap at the height of their popularity – “operated against political and religious authority as a form of social criticism”, (Kipnis, 2006: p.119). Besides some early allegorical depictions of political significance during the Victorian era, it has mostly done so by creating a realm of fantasy that insists only that society maintains a space for such fantasy within its reality. Furthermore, pornography can also be telling as to how society contributes to discussions of gender and relationships through the boundaries it imposes, the experimentation that might then ensue, and through feminist arguments for and against such exhibition. Continue reading

Posted in Coursework | Tagged , , , , , , , , , , | Leave a comment

Working in English, Film and Media

Recently, I was presented with the opportunity to produce a high quality backing track for the award winning Gibraltar Youth Choir. I had previously worked with choirmaster Christian Santos, both, as a freelance operator and in my capacity as acting Producer/Director for the Gibraltar Broadcasting Corporation. As a freelance operator I often produced audio tracks, video content, and even worked as audio engineer for his live productions. When acting as Producer/Director, we co-produced ‘Strong’ – a film documenting preparations for a theatrical production of the same name, and an outside broadcast recording of the said production. Producing for Christian was, then, my fist choice when the opportunity to undertake work experience presented itself. Continue reading

Posted in Coursework | Tagged , , , , , , | Leave a comment

Contemporary Television and Convergence – The X Files

When The X-Files was first broadcast in 1993, there was already a sense of what was to come in the way of convergence – but not much more than that. The World Wide Web had only recently gone live, whilst commercial cable and satellite-based broadcasters were still at an early developmental stage. By the time The X-Files was in its tenth season – one that came about through a sustained campaign of lobbying by fans – its universe was fully dispersed across multiple platforms, enjoying the full potential offered by a convergence era that began to take shape at the turn of the 21st century. This convergence has itself been a necessary step for television’s legitimation as an artistic platform worthy of critical scholarly attention, and at times, even praise. Continue reading

Posted in Coursework | Tagged , , , , , , , , , , , , , , | Leave a comment

Reception Study – Better Call Saul (Season 2)

Any spin-off derived from what many consider to be the best television ever created, will understandably have to withstand fastidious scrutineering and obsessive deliberation from fans and critics alike. Vince Gilligan’s ‘Better Call Saul’ (BCS) tells the story of a journey that ultimately transforms Jimmy McGill into Saul Goodman: a less-than-ethical lawyer from the highly acclaimed ‘Breaking Bad’ (BB) universe. BCS – then a prequel to BB – has received critical acclaim from fans and critics alike. According to Metacritic, it has ranked as the third most popular new release for 2016 thus far, and it features at number twenty-two in the most discussed programmes category. IMBd ranks it as the seventh most popular show of all time, whilst The Telegraph simply describes it as the number-one show on Netflix. These figures alone establish BCS as worthy of further study. Continue reading

Posted in Coursework | Tagged , , , , , , | Leave a comment